MRKT - Buyer Behaviour - Assignment 1Individual report Essay

MRKT - Buyer Behaviour - Assignment 1Individual report - Essay Example A lot of other factors like of age, sex, ethnicity, etc are involved in designing the needs and choices for body modification among individuals. Body modification is influenced by a large number of issues. In fact, the concept of enhancing one’s looks depends upon a host of factors like demographics, income distribution, among a few others. The diversified notions regarding different body modification products can be judged best by analysing the customers who are in any case the best judge of a product. Theoretical models of consumer behavior portray the decision making process of an individual as a function of ones own needs and wants; however, in many cases, buying decision of the same individual gets affected by the needs of others i.e., family, friends, social class etc. Consumer behavior is a new subject which has its inputs from economics, psychology, social science and political science. Effectively, the behavioral trend of customers is tracked through the stimulus-response analysis. Marketers provide a stimulus through their product offerings and try to attract the customers through packaging, promotion and pricing. The customer responds to the stimulus by their choice of purchase. The most efficient method to analyse a customer’s buying behavior is through inductive analysis. In this study, the effect of internal and external factors that might be affecting the customer is identified. ( Solomon M. R., Dann S. Dann and Bennett, 2007) In analysing the buying behavior of customers for body modification products, a survey was conducted across some random respondents. The summary of the findings are diverse and interesting. In order to make the research comprehensive, different forms of body modification techniques were selected; Botox treatment, Lasik surgery, tattooing, body piercing, hair transplantation, and breast implantation. Botox treatment is a common therapy to remove wrinkles in the eyebrows area. It is done through

Stereotype, whether positive or negative, are harmful Essay Example for Free

Stereotype, whether positive or negative, are harmful Essay In todays world, many people has different stereotype about somebody. There are positive and negative, but both of them are harmful to people. People always stereotype about other people who they dont fully know them. In Archbishop Riordan High School, most of the students think Chinese students are very good at math. In fact, some of the Chinese students are very bad at math. This maybe harmful to those Chinese students who did badly at math, because it makes them think they are different to a normal Chinese student. It shows not only negative stereotype will be harmful to people but also positive stereotype will cause harmful to people. Some writer make positive and negative on their essay. In I Want a Wife, Judy Brady is a female who stands on a male view about getting a wife. She discuss about what kinds of wife a male would want to get. She mentions I want a wife who will take care of my physical needs, I want a wife who will take care of the details of my social life, and I want a wife who is sensitive to my sexual needs. (P. 37) She thinks male usually make both positive and negative stereotype about female. In this essay, male think a female has to care everything about his husband, take care of the children, and stay home cleaning. In fact, females are getting more independents today. They want to get money by themselves and dont want to stay home take care of everything. Even though it is positive stereotype about a female who can take care of everything that happens at home, but it is still making negative stereotype about a female cant work other than staying home. This will cause harmful to a female who is going to marry a person that stereotype female like the writer did. Another writer that writes essay about stereotype is Brent staples. He writes about his experiences of racism or stereotype in Black Men and Public Space. He mentions At dark, shadowy intersection, I could cross in front of a car stopped at a traffic light and elicit the thunk, thunk, thunk, thunk of the driver-black, white, male, or female- hammering down the door locks. (P. 2) This is showing people stereotype about the writer. They think he may take their car or do something bad to them, so they lock the door locks. Another time is One day, rushing into the office of a magazine I was writing for with a deadline story in hand, I was mistaken for a burglar. The office manager called security and, with an ad hoc posse, pursued me through the labyrinthine halls, nearly to my editors door. (P. 3) The office manager has stereotype the writer as a burglar even though he is working at the office of a magazine. This might make the writer feel harmful, because people make negative stereotype about him as a bad person, like a burglar. There is a stereotype called cultural stereotype. Judith Ortiz Cofer writes an essay called The Myth of the Latin woman which is about cultural stereotype. This essay is about a Latin girl facing different culture people. She remembers what happens to her at her first dance. I remember the boy who took me to my first formal dance leaning over to plant a sloppy, over-eager kiss painfully on my mouth; when I didnt respond with sufficient passion, he remarked resentfully: I thought you Latin girls were supposed to mature early, (P. 106) The boy mentions about Latin girls were suppose to mature early, which shows this boy is making a positive cultural stereotyping about the writer. In fact, the writer didnt grow into womanhood yet and this might cause harm to the writers heart. I Want a Wife, Black Men and Public Space and The Myth of the Latin Woman had proved example of both positive and negative stereotype. Some people think it is fine to make positive stereotype about other people. In fact, these three essays had proved that not only negative stereotype will cause harmful to people, but also positive stereotype will cause harmful to people. Hopefully, people will stop causing harmful to other people by stop stereotyping about other.

The Sydney Opera House Tourism Essay

The Sydney Opera House Tourism Essay The Sydney Opera House is one of the most popular tourist attractions in Australia and produces more than 7 million tourists/people visiting the venue each year. The Sydney Opera House offers a variety of difference shows and performances as well as guided tours, which enables each visitor to explore the vast creation inside one of the worlds most recognisable buildings. Around 1.2 million people attend the many performances and shows, and over 318, 000 people take part of the guided tours available. The Sydney Opera House is also proudly, State, National and World Heritage listed. However, there are many threats that this iconic Australian icon encounters, including such issues as, conservation, and climate change. These different issues threaten the iconic building for future patrons and therefore need to be taken care of in order to maintain Australias most recognisable and best known iconic landmark. The Sydney Opera House has become, with the Sydney Harbour Bridge, Sydneys best-known landmark and international symbol (The Sydney Opera House, 2011). It is known as one of Australias iconic monuments and is one of the busiest and well-known performing art centres not only Australia, but the world. Each year, the Sydney Opera House provides over 1500 varying performance each year. It is located on Bennelong Point in Sydney Harbour, in sight of the Sydney Harbour Bridge and is also situated on the northern eastern point of the Sydney central business district (CBD). The Sydney Opera House is a performing arts centre envisioned and largely created by a Danish architect, JÃ ¸rn Utzon. However, designed in 1959, it took a total of 14 years to be completed and was official opened in 1973 by Queen Elizabeth II. The Sydney Opera House, being a performing arts centre, promotes and supports a variety of performing arts companies, and with seven primary venues, offers audiences the opportunity to experience the very best of the many different art forms performed (Sydney Opera House 08/09 Annual Report, 2009). As well as the actual Sydney Opera House, visitors are able to experience the harbour side area that offers a variety of attractions such as shopping, dining and entertainment. An estimated 45 million people have attended over 100,000 the Sydney Opera House since its opening in 1973 as well as an estimated 100 million people visiting the actual site (Sydney Opera House 08/09 Annual Report, 2009). Regular tours of the construction are conducted daily and many paths and forms of transport was available, leading back towards the CBD through the Botanic Gardens, which is another well known tourist attraction in Sydney. The Sydney Opera House provides Sydney with a vast number of tourists domestically and internationally throughout the whole year, which provides great exposure to many restaurants, bars and hotels that surround the Harbour. Hotels like the Park Hyatt, Quay Grand Suites Sydney, the Shangri-La Hotel Sydney and The Four Seasons Hotel Sydney; all benefit from the exposure the Sydney Opera House gains from the estimated 7 million patrons visiting the area each year, creating a link with the hospitality and tourism industry of Sydney. SITUATION ANALYSIS Conservation The Sydney Opera House is a masterpiece of late modern architecture and an iconic building of the 20th century (The Sydney Opera House, 2011). It is nevertheless, an extraordinary building and not only the citys central cultural scene, but it is also admired world-wide and valued by the people of Australia. On the 28th June 2007, the Sydney Opera House was made a UNESCO World Heritage Site (Braithwaite, 2007). In 2003, Utzon was awarded the Pritzker Prize, an architects highest honour award, which stated; There is no doubt that the Sydney Opera House is his masterpiece. It is one of the great iconic buildings of the 20th century, an image of great beauty that has become known throughout the world a symbol for not only a city, but a whole country and continent. (Sydney Opera House, 2008) Climate change is the main concern that threatens World Heritage sites such as the Sydney Opera House (Daley, 2009). Since the Sydney Opera House is known as a World heritage Site, concerns about potential threats to the actual site are worrying. Such threats include; rising sea levels, increased ocean acidification, higher sea and land temperatures (global warming), and extreme weather events (National Trust, 2009). Because of the rising sea levels, there is a threat of the Sydney Opera House, sinking due to lack of stability. What would happen if the Sydney Opera House was not maintained and conserved? Would the economy differ? The Sydney Opera House relies solely on the patrons it attracts for the diverse performances and activities it provides, and the substantial iconic pull it has world-wide. The Sydney Opera House also provides customers for the surrounding dining (restaurants, bars etc), accommodation (hotels), transport (ferry, train, bus etc) and vast activities that are available in the harbour. The Sydney Opera House is one of the most eventful performing arts centres in the world, providing over 1, 500 performances each year, and therefore attended by an estimated 2 million people, who intern provide the revenue for different events that occur in and around the Opera House, as well as the many hospitality industries also surrounding the venue. Conservation: Recommendations for Improvement In regards to the sea levels rising, the president of the Australian chapter of the International Council on Monuments and Sites, Peter Phillips states that, If sea levels rise, they will all be gone. We want the Minister to realise that there are genuine threats but there are genuine solutions. At its most extreme example, it could mean building a dam around the Opera House (Cooper, 2007). Obviously it is difficult to completely stop the impact of climate change on any Natural Heritage site; however, they are able to be saved for a minimum amount of money with a primary focus on maintenance. However, Comprehensive statutory and associated frameworks are in place across three levels of government to ensure that the present condition of the property is maintained to an exceptional standard (Sydney Opera House 08/09 Annual Report, 2009). They ensure that the building and surroundings are maintained through conservation programs, which are regularly undertaken. The Sydney Opera House Trust and the Australian and New South Wales Governments also thoroughly examine the maintenance situation throughout the year. The Sydney Opera House is ensured protection under various laws as it is listed as a Heritage site on National, State and Local government heritage lists and registers (Sydney Opera House 08/09 Annual Report, 2009). CONCLUSION The Sydney Opera House is instantaneously recognised by a vast number of people around the world as one of the most internationally acclaimed symbolic buildings in the world today. The significance of the building does not only relate to the city if Sydney or even Australia, but the nation as a whole. The Pritzker Price officially recognises that the Sydney Opera House was one of the great iconic buildings of the twentieth century and that it was an image of great beauty known throughout the world (Sydney Opera House 08/09 Annual Report, 2009). APENDIX I Key Dates for the Sydney Opera House Key Dates Achievements 1957 JÃ ¸rn Utzon wins Sydney Opera House design competition (January) 1959 Work begins on Stage 1 building the foundations despite Utzons protest that plans were not finalised (March 1966 JÃ ¸rn Utzon resigns (February) 1973 First guided tours of Sydney Opera House (July) First performance in Sydney Opera House Australian Opera performed Prokofievs War and Peace in the Opera Theatre (September) Opening Ceremony and Royal Concert with HRH Queen Elizabeth II and the Duke of Edinburgh (October 20) 1979 Concert Hall Grand Organ completed (May) 1999 Opening of The Studio new venue for contemporary performing arts (March) JÃ ¸rn Utzon is re-engaged and appointed design consultant to the Sydney Opera House (August) 2000 Sydney Opera House Producers Unit established (October) 2002 Sydney Opera House Utzon Design Principles published (May) 2003 Sydney Opera House Conservation Plan published (June) State Heritage Listing achieved (December) 2004 Backstage Tour launched (April) Utzon Room opened first venue at Sydney Opera House designed by JÃ ¸rn Utzon (September) Recording Studio opened (October) 2005 National Heritage Listing achieved (July) 2006 Asian Language Tour launched in Japanese, Korean, Mandarin (January) Colonnade opened by HRH Queen Elizabeth II designed by JÃ ¸rn Utzon, it is the first change to the exterior of the building since its completion in 1973 (March) 2007 World Heritage Listing achieved (June) The Essential Tour launched (October) 2008 Visionary Sydney Opera House architect, JÃ ¸rn Utzon dies peacefully in his sleep (November) 2009 Western Foyers fully refurbished (July)

American Encounters :: essays research papers

Who Speaks The Voice Of History   Ã‚  Ã‚  Ã‚  Ã‚  The facts of history in the eyes of Americans have been viewed in many lights. The Smithsonian exhibit entitled, “American Encounters'; is no exception. This multimedia exhibit focuses on American Indians, Hispanics and Anglo-Americans in New Mexico. Although the exhibit contains many noteworthy facts about the culture and lifestyle of the Indians, in my opinion, many other aspects of Native American history were left in the shadows. The Smithsonian did not clearly illuminate the struggle and oppression which the Indians endured during the European settlement. This obscured information raises the issue of which historical facts are selected as notable. E.H. Carr, an historian, explains this argument with a very prominent quote from the first chapter of his book What is History. The quote states, “The facts speak only when the historian calls on them: it is he who decides to which facts to give the floor and in what order or context'; (Carr 9).   Ã‚  Ã‚  Ã‚  Ã‚  As stated above, Carr believes that “facts only speak when the historian calls on them. . .'; (Carr 9). In the “American Encounters'; exhibit, the facts concerning Indian tribulation and European domination could not be heard. By all means I believe that their situation was more than just an encounter. From the statement on the plaque, one could interpret that the Europeans were given the land, or that the Europeans established forts, trading posts, and colonies to live as one with the Indeginous peoples; however, that was not the case.   Ã‚  Ã‚  Ã‚  Ã‚  Consequently, Carr’s statement holds true. The authors of the exhibit choose how to present this portion of history. They decide in what context to display the facts. Obviously the authors feel that a blurb on the wall is enough to express years of struggle and strife. If visitors to the Smithsonian had no previous knowledge about the conflict between Native Americans and the Spaniards, does this excerpt explain the real situation?   Ã‚  Ã‚  Ã‚  Ã‚  From this plaque I am taught nothing of the hardships that the Natives endured. I do not learn that thousands of Indigenous lives were taken at the hands of the Spaniards simply to acquire land that wasn’t theirs. I do not learn that families and tribes were broken up in order to teach the Europeans how to survive. To my dismay no artifacts, pictures or any other type of visual display told this side of the story. It is the responsibility of the authors of this exhibit to accurately convey the facts and clearly elaborate on them.

Initial Public Offerings Paper Essay

In order for a company to build their business, many pursue to either merge with another company or acquisitions from another company. Another option a company should consider when building their business is to make an Initial Public Offering. An initial public offering is the first sale of stock by a company to the public. A company can raise money by issuing either debt or equity (Know Finance., n.d.). Microsoft, Apple, and Samsung have stepped into the stock market by their IPO. These strides are what it takes to raise money and what roles help the company begin an IPO. Most corporations agree to an initial public offering with an investment banking firm by acting in the capacity of an underwriter. An investment banker is a person who works in a financial institution that primarily goal is to raise capital for companies, governments and other entities (Investopedia, n.d.). An underwriter is a person that provides several financial services that includes helping with assessing the value of shares and establishing a public market for first sales (Investopedia, n.d.). An underwriter responsibility is allotting securities issued to the public. There are several risks that are involved in a public offering. Initial public offering stocks is one of the risks involved in public offering (â€Å"Financial Web†, 2014). This is sometimes called going public because the stock is offered first to the public. Share, the risks of the company, can sometimes be profitable, but a risk too. An investor, shareholder, or individual may be at risks if they invest their money within a company that is going public for the first time (â€Å"Financial Web†, 2014). Pricing of good is one of the risks that are involved in a public offering. Pricing goods too high or too low is not acceptable in the public offering. Investors and shareholders will not invest in a company if there are any issues with the pricing. A firm and their investors will lose money their money if the price of goods is priced too low. This may cause investors to pull out of the firm corporation (â€Å"Financial Web†, 2014). Loss of income and revenue may sometimes make the underwriters hold the inventory and additional funds. Long holding period and lack of information are other risks that are involved in a public offering. Lack of information may cause investors to pull out of the firm because the firm failed to provide all of the documents and files. Long holding period may cause a decrease in stock price. The  U.S. Securities and Exchange Commission (SEC) protects the investors, maintain fair, efficient markets, orderly, and facilitate capital formation (â€Å"Bridge Capital Inc.†, 2014). The SEC deals with industries by monitoring, managing the terms of sales by preliminary prospectus and setting rules and regulations for companies. Preliminary prospectus is when the company and the securities are issues to the firm. A firm will have provided their income statement, balance sheets, its current activities, and other documents that provide information about the firm. The Litigation Reform Act of 1995 (PSLRA) was put in act to increase the success in private litigation for securities fraud. References: Initial Public Offering (IPO) | Know Finance. (n.d.). Retrieved from http://www.knowfinance.com/ipo/ Investment Banker Definition | Investopedia. (n.d.). Retrieved from http://www.investopedia.com/terms/i/investmentbanker.asp Underwriter Definition | Investopedia. (n.d.). Retrieved from http://www.investopedia.com/terms/u/underwriter.asp Financial Web. (2014). Retrieved from http://www.finweb.com/investing/therisksofinitialpublicofferingstocks.com Bridge Capital Inc. (2014). Retrieved from http://bridge.com

My cousin vinny & criminal law in california

In 1992, the Jonathan Lynn directed movie My Cousin Vinny, made a perfect blend of courtroom drama with commercial comedy. Though the elements of criminal law and courtroom procedures distinctly deviated from reality, the movie stirred constructive debate for years to come. Joe Pesci played the role of funny New York lawyer Vincent Gambini or Vinny, Marisa Tomei played his girlfriend Monalisa or Lisa. Vinnys’s cousin Bill, along with his friend Stan, gets implicated in a murder case for which the trial takes place in an Alabama court. Vinny comes from New York to defend his cousin as a favor towards family. The case is about a utility store clerk’s murder and incidentally most of the clues point to Bill and Stan. Right after their visit to the store, the actual assailants, who drove an almost identical car, executed the crime. Ironically, Vinny had taken more than six years to clear his bar exam and had to win at least one case to get an approval for marrying Lisa. Completely devoid of judicial procedures and naà ¯ve about professional etiquette, Vinny finds it hard to plead the case. His incompetence makes an instant impression on the Judge who struggles to control his temper during the proceedings. The courtroom drama gets alive with witty remarks of struggling-to-be-lawyer. Judge Chamberlain Haller, played by Fred Gwynne, has tough time to instill discipline in the case proceedings. There is also an evident clash of cultures between a New Yorkers visiting Alabama. With the start of the case, the movie seemingly portrays many aspects of the US legal system including the courtroom procedures, rights of defendants, judicial arraignment and errors that can be construed as contempt of court. Vinny, a complete novice, finds it hard to understand the basics of pleading the case. After hearing the charges the judge expects him to plead guilty or not guilty. Vinny repeatedly labels the charges to be â€Å"bullshit†, earning him the ire of Judge Haller. In reality such impudence might have resulted in stripping of his bar license. Astonishingly, he did not even have the license to practice law. Another fictional turn is that the judge does not make any significant effort to check Vinny’s license as a member of the bar apart from a phone call. While doing so, Vinny violated the California Rules of Professional Conduct Rule 1-300: Unauthorized Practice of Law, under sub-part (B) which states â€Å"A member shall not practice law in a jurisdiction where to do so would be in violation of regulations of the profession in that jurisdiction.† However, Vinny is obviously a street-smart New Yorker and arranges his acquaintance to prove his eligibility. In real life such a lax of interest in checking a lawyer’s credentials may result in criminals defending other criminals in courts. Obviously, he had to lie about his identity to the Judge and lying to the Judge is violation of California Business and Professions Code sections 6076 and 6077 under Rules of Professional Conduct. The formal procedures of the court seemed superficial in the light of hard reality. The first moral dilemma that is encountered by the law bodies in such cases is the ability of the defendants to select a paid lawyer for them. Under California law, the defendant has the right to choose the lawyer of his choice but the guarantee of such a lawyer’s competence is not measured till the case hearing begins. If the defendant ends up hiring a cousin as incompetent as Vinny and loses the case, should the law authority intervene? Thorough incompetence in practice has also been dealt by those who framed the law for California. Vinny personified the efficacy of the Rule 3-110; â€Å"Failing to Act Competently†. The subsection (A) states that, â€Å"A member shall not intentionally, recklessly, or repeatedly fail to perform legal services with competence.† As for Vinny, two innocents could get punished because he added his stupidity to Bill’s bad luck. Bill and Stan get quite apprehensive about Vinnys ability and rightly so, as murder is a serious charge to be handled by a rookie. Even when Bill tries to express his doubt, Vinny snubs him by making a simple point that its Bill’s life that is at stake. At least twice in the case, Vinny is charged with contempt of court and sent to lock-up. In reality, either such situation doesn’t arise in the first place or the judge takes a disciplinary action against the erring Lawyer. (California Business and Professions Code sections 6076 and 6077) As the case proceeds, Bill realizes that Vinny is his best chance to get saved. The state recommended lawyer got so nervous, when he was tried, that couldn’t even make a single statement without stuttering. The well polished prosecution team reveals brilliant witness testimonies which further scare Bill and his friend. Quite often the state prosecution teams do a good homework in homicide cases. Law of the land owes a moral responsibility to the public in dealing with such heinous crimes, though the defendant was innocent in this case. Vinny and Lisa are and genuinely do look, out of the place in the rural background of Alabama. The ensuing conflicts with locals and constant bickering with the conditions took a toll on poor Vinny. But as the case proceeds he is able to demonstrate his prowess in using simple logic while cross-questioning the witnesses. He exhibits incredible intuitiveness to prove that even an eye witness account cannot be taken as unchallengeable. With the mud on the window pane and power of glasses that needed a recheck, the eyewitness’s testimony on recognizing Bill and Stan, was ripped apart by Vinny. His girlfriend Lisa that looked a beautiful but dumb proves to be a genuine expert on automobiles. Ironically, she felt helpless in helping out Vinny in the case, her expert observation on the skid marks made by the assailants’ car, simply turned the case on its head. She proved her efficacy of being an expert when the prosecution tried to hogwash her with a flawed question on ignition temperature about a particular engine. The engine described by the prosecution did not even exist in the year that he asked. Vinny and Lisa end up in a heated argument while he tries to question her as a witness, though expert witness’s opinion should already to be known to the lawyer who calls the witness. Adding to Vinny’s errors, a lawyer should already have the information of the answer that he wants the witness to render. This rule is widely accepted in legal circles as the â€Å"Eleventh Commandment† of Trial Advocacy by Professor Mark Dobson. Through hook and crook and going through hoops as well, Vinny manages to win the case, rescuing his cousin from a likely indictment. As a reward for winning, he also won the right to marry his sweetheart, Lisa. In real life however, Vinny might have been booked for fraud and impersonation. References and Citations â€Å"Rules of professional Conduct of the State Bar of California.†: The Rules of Professional Conduct are rules of the Supreme Court of California regulating attorney conduct in this state. See In re Attorney Discipline System (1998) 19 Cal. 4th 582, 593-597 [79 Cal Rptr.2d 836]; Howard v. Babcock (1993) 6 Cal. 4th 409, 418 [25 Cal Rptr.3d 80]. The rules have been adopted by the Board of Governors of the State Bar of California and approved by the Supreme Court pursuant to California Business and Professions Code sections 6076 and 6077. Mark Dobson, Professor of Trial Advocacy, Nova Southeastern University (Feb. 2, 1999).   See also BERGMAN & ASIMOW, supra note 5, at 105–06.