Should Marijuana Be Legal - 2853 Words

INTRODUCTION Cannabis-focused media has recently been on the rise as a result of its recent legalization in several States in the United States. The legalization has attributed to the creation of a high demand for cannabis related news. The primary characteristics that have been linked to marijuana making the headlines of the news is its ability to generate revenue for the States and the media that is set to handle all the marijuana advertisements. The promise to help the media recover from its loss of revenue as a result of cigarette ad ban has seen the media stand firm on its decision to support the legalization. The effort of the media publicizing the legalization of marijuana has so far succeeded. The recent rise of marijuana media†¦show more content†¦It aims at supporting the evidence that the media’s role in the legalization of marijuana has been paramount. It also seeks to investigate and apparently conclude the economic impact of the media’s intervention in the legalization situation as a way of recovering from the tobacco advertisement ban. LITERATURE REVIEW In 1970, the President of the United States Richard Nixon, signed legislation that officially banned cigarette advertisements on both television and radio (Washington Post, 1971; History of Tobacco Regulation). Since then, the media has suffered a decrease in the total income from drug ads. Media channels have been seeking an opportunity to bounce back to their booming drug ad business since 1970, and the recent legalization of marijuana presented an opportunity to reclaim the lost revenue glory. With that in mind, the media has been on the forefront fighting for the legalization of marijuana, and the effort has paid off. The media actively advocated the coming legalization of marijuana in the States that recently took the initiative of making marijuana for recreation legal. The move by the States of Colorado and Washington made the headlines of the news in most media channels in the United States. For instance, The New York Times led the media channels that received the legalization news as a victory on their side. The New York Times central idea was a